About This Program
The Digital Marketing course introduces students to modern online marketing methods used by businesses, organizations, entrepreneurs, and professionals. The course focuses on practical digital promotion and building an effective online presence.
Students learn the fundamentals of digital marketing, social media marketing, content creation, search-engine concepts, online advertising, email marketing, basic analytics, and digital branding. Practical activities help learners understand how businesses can reach and engage audiences through digital platforms.
Key Skills: Digital Marketing Fundamentals, Social Media Marketing, Content Marketing, SEO Basics, Online Advertising, Email Marketing, Digital Branding, Analytics Basics and Campaign Planning.
Career Opportunities: Digital Marketing Executive, Social Media Executive, SEO Trainee, Content Marketing Assistant, Digital Marketing Assistant and Freelance Digital Marketer.
What You Will Master:
Course Duration: 6 Months
Course Type: Theory + Practical
Tools/Platforms: Google tools, Meta platforms, YouTube, Canva, WordPress and analytics/SEO tools
Target Career Roles:
Career Scope: Digital Marketing Executive, SEO Assistant, Social Media Executive, Content Marketing Assistant, Digital Advertising Assistant, E-commerce Marketing Executive, Lead Generation Executive, Freelance Digital Marketer.
Comprehensive Syllabus
7 Modules-
Introduction to digital marketing Traditional vs. digital marketing Digital marketing channels Customer journey and sales funnel Target audience identification Buyer persona Branding fundamentals Mark Preview1 Month
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Website fundamentals for marketers Domain and hosting basics Landing pages Search Engine Optimization (SEO) Keyword research On-page SEO Off-page SEO Technical SEO basics Local SEO Google Business Pro1 Month
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Introduction to social media marketing Facebook marketing Instagram marketing YouTube marketing LinkedIn marketing Social-media profile optimization Content formats Post, reel and short-video planning1 Month
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Introduction to online advertising Search advertising concepts Display advertising concepts Social-media advertising Campaign objectives Audience targeting Location and demographic targeting Ad copywr1 Month
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Email marketing fundamentals Building customer lists responsibly Newsletter creation Email campaign planning Open rate and click rate WhatsApp Business basics Customer communication Product/service pr1 Month
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Google Analytics concepts Search performance measurement Social-media analytics Campaign reporting Marketing KPIs ROI and ROAS concepts Conversion funnel analysis Competitor analysis Monthly marketing1 Month
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Business social-media profile Digital marketing plan Customer/buyer persona Keyword research sheet SEO-optimized webpage Blog/content calendar Facebook/Instagram content plan YouTube content strategy6 Months
Related Academic Programs
Admissions Open 2026-27
₹36,000
₹45,000
Inclusive of all course materials, lab access & certification.
- Duration: 6 Months
- Delivery Mode: Hybrid
- Course Level: Professional
- Eligibility: 10+2 or Equivalent
- Accreditation: ISO 9001:2015 Verified